Animation Breakdown # 4 – ‘ Got a Match ? ‘ – 1970s Canadian Government Anti-Smoking Public Service Announcement
During the 1970s, the Canadian government ran an anti‑smoking Public Service Announcement campaign warning children about the dangers of cigarettes.
In this episode, we follow Mark as he breaks down two moments in detail from the PSA “Got a Match?” Stepping through the animation frame by frame, he explores the choices the animator made to communicate the performance while staying true to the unique style the National Film Board of Canada (NFB) was known for.
The PSA aired on Canadian television throughout the early 1970s, typically during children’s programming blocks — including The Flintstones at noon on many stations.
“Got a Match?” — 1970s Canadian Anti‑Smoking PSA
SHOW NOTES :
“ Got a Match? ”
1970s Canadian Anti‑Smoking PSA > LINK
YouTube links showing other 1970s Canadian anti‑smoking PSAs from the National Film Board of Canada (NFB) :
“ What a Slave ”
1970s Canadian Anti‑Smoking PSA (NFB) > LINK
“ The Diner ”
1970s Canadian Anti‑Smoking PSA (NFB) > LINK
“ Light Me Harry ”
1970s Canadian Anti‑Smoking PSA (NFB) > LINK
“ Firing Squad ”
1970s Canadian Anti‑Smoking PSA (NFB) > LINK
“ Volcano ”
1970s Canadian Anti‑Smoking PSA (NFB) > LINK